Purienne x Lois Jeans

Journal 13

Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.

Henrik Purienne and creative director Arthur van Rongen met online during the corona crisis, bonding over their previous work with similar models. There was an instant click between the two, as their vision of beautiful women, soft light and everlasting yet minimal fashion aligned.

Both got inspired by Lois’ effortlessly sexy vintage campaigns from the 80’s and decided to create some magic. All products are curated by Purienne himself and shot in Cape Town with the magnificent muse Natasja Madsen.