This is Lois

Journal 08

Our history is our future. Empowered by this season’s ‘master number’ eleven we were inspired to create an all-embracing collection, capturing all that is and all that was Lois.

We’ve refined and mastered our ‘something old’ and brought something new. This season we are moving forward with a high-end, sexy, stately, and preppy chic chapter. A combination of traditional checks, varsity wear, classic fits, our Spanish heritage and cheeky fabrics make for effortless, contemporary looks.

Polished yet pure, Collection No11 represents our view on a modern fashion jeans brand where jeans may lead, but never unaccompanied. The original Lois slogan ‘For Girls & Boys’ influenced our vision towards a range of tops this season, resulting in a chapter of new unisex styles. Instead of predicting ‘how to wear it’ we are putting the customer in control of how to wear their Lois.

No matter what we do, we are made to fit. Discover yours.