Journal
Discover our latest collections, editorials and special items.
JOURNAL 28
The Nomad
With only 100 pieces made, the Nomad jacket is a testament to heritage and artistry. This vintage–inspired piece is not just a jacket – it’s a symbol of the paths traveled, the stages graced, and the music that echoes throughout time.
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JOURNAL 27
Autumn/Winter ‘24
Portraying the European business woman on the go, our nineteenth collection ‘Club L’Europe’ is inspired by the allure of metropolitan European cities.
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JOURNAL 26
MILAN DESIGN WEEK '24
This Milan Design Week, we opened our Galería Dos for 12 NABA, Nuova Accademia di Belle Arti students . To co-create three exclusive works of art that seamlessly blend tradition and innovation.
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JOURNAL 25
Spring/Summer ‘24
Lining up head-to-toe looks, each piece is distinguished by its allure of the countryside brought into the scene of the city streets.
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JOURNAL 24
Spring/Summer 23
Dreamy yet daring looks and shaped modern silhouettes are fused with original pieces to enhance our new chapter.
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JOURNAL 23
High Society: Fashion Show
Lining up a sequence of striking elegance and contemporary tailoring, High Society fuses an edge of this season’s themes – ‘Rodeo’ and ’80’s Groove’ – while always remastering our everlasting core.
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JOURNAL 22
Night Rider
Influenced by our heritage and the Spanish Amazonas, we present a modern version of traditional equestrian dressing through iconic designs with a deeply rooted seventies twist.
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JOURNAL 21
Société & Lois
Designed in collaboration with the Italian brand 'Société Anonyme', we're introducing our collective limited edition collection.
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JOURNAL 20
Porto di Como: Fashion Show
Here in the flower filled valley of Valsassina, lies the mineral water source Aqua di Bianchi. This oasis of nature became an unexpected scenery of our SS23 show 'Porto di Como'.
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JOURNAL 20
Jessie Andrews x Lois Jeans
Introducing Lois Jeans through the lens of photographer Mary Peffer. Soft yet playful, meet our muse Jessie Andrews caught in between moments of the LA haze.
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JOURNAL 19
Hombres Nº14
We meet the Lois Man in his classic blue jeans, ready for his journey. As a worldly man at heart, he never stays in one place for too long yet leaves a mark wherever he is.
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JOURNAL 18
Collection Nº14
This season, we’re more than just blue. Written as a story where iconic jeans may lead, but never unaccompanied.
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JOURNAL 17
Lois Riviera
Reminiscing bygone days of warmth, longing for the endless hazy moments they held.
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JOURNAL 16
Lucky Thirteen
For us, thirteen is not a cursed number. It is our lucky charm. For this season we are changing the superstition.
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JOURNAL 15
‘Ella’
Spanish for her, the collection film ‘Ella’ represents an ode to luck, love and prosperity.
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JOURNAL 14
Lois V Denim
Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine. Connected by fashion and fuelled by the everlasting love for jeans.
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JOURNAL 13
Purienne x Lois Jeans
Introducing the magical collaboration between photographer Purienne and Lois Jeans for our capsule collection.
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JOURNAL 12
Colección Doce
This season we have kept close to our essentials. We’ve connected to our signature basics and redefined classics from the past.
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JOURNAL 11
Eternal Beauty
Once a supermodel, always a supermodel. Lois shows that it doesn’t act like everybody, but still is for everybody.
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JOURNAL 10
The LA Perspective
Sunny California, where confidence and style rule the streets; we are channeling the effortless, iconic vibe of the 70’s with an LA twist.
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JOURNAL 09
Waking Up In NYC
Racing cars and hasty footsteps feel like a distant memory in this newfound stillness. This was a side of New York she had never seen.
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JOURNAL 08
This Is Lois
Empowered by this season’s ‘master number’ eleven we were inspired to create an all-embracing collection, capturing all that is and all that was Lois.
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JOURNAL 07
La Vida es Mágica
This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.
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JOURNAL 06
Summer Souls
Chasing the sun, embracing the wild – this summer is dedicated to reconnecting to our roots and exploring the stillness of nature.
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JOURNAL 05
A Still Life In NYC
This pandemic has caused borders to close, it separated loved ones and kept everyone at a distance, but it also inspired new ways of connecting.
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JOURNAL 04
Meet Me In Miami
We are taking you back to the Miami of the 70’s & 80’s. Where nights were endless and days were sunny.
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JOURNAL 03
Maria Disco
We are taking you back to the seventies, when dancing ruled the night and a little too much was just enough.
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JOURNAL 02
Destination Como
Touched by the rays of the sun, the smell of burning asphalt, the warm breeze as a gentle embrace.
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JOURNAL 01
No.9
Structured, strong and sophisticated; Lois Jeans is currently ‘out of office’ welcoming the season of suits.